KNOW Creative were challenged with rebranding and repositioning the British Business Group *Dubai and the Northern Emirates. Bringing to life BBG’s four guiding principals.
WELCOMING – Where time together is valued
BRITISH – Doing business the British way
BUSINESS – Creating real business opportunities
ECOSYSTEM – A strong sense of community
Inspired by the humble Rolodex, we created a visual metaphor for our new identity system which implies an ever growing catalogue of businesses and events, which represent BBG’s core offering.
As an identity system, it can be adapted with its flexibility and simplicity in motion, print, digital and outdoor.
The Rolodex concept translates neatly into more contemporary logo. Replacing the old in favor of a more simplified representation of the Union Jack, that was developed for responsive viewing according where it’s being seen.
It was critical the design langue and implementation was easy to adopt by BBG’s own internal team. We’ve created templates for many channels of communication including events, Social media branding, email newsletters, signage and powerpoint presentations.