Briefed with creating a VIP invitation for the Yas Island F1 paddock for the race weekend, we took the opportunity to re-invest the budget into creating a slick animation of an F1 car wrapped in the new branding.
Play video below
We bought it to life using augmented reality software via a simple one colour printed card which the camera on your smart phone recognised an anchor (the car outline) printed within the invitation - Launching the engaging video content.