Rebranding the F&B district / destination of Yas Mall for Miral.
Previously call ‘Cascade Dinning’, a name change to ‘The Fountains’ bought with it a full rebrand and visual design language.
Taking inspiration from the canopy and the upward trajectory and animation of water fountains, we developed a simple animation asset that bought the the destination to life - especially in digital and Social Media execution.
Extensive guidelines that covered all 3rd party requirements. Including social media templates and photographic art direction.
Design systems devised to establish a distinct communications platform. The cropping of the imagery created a sense of upward movement even in static application.
Social media templates