Internal staff engagement – High Flyer is Dubai Airport’s new employee recognition scheme that acknowledges exceptional performance and the demonstration of their behaviours. Helping employees feel their efforts are valued.
KNOW Creative were tasked to create the visual language for the staff engagement initiative. One that would distinguish itself from internal corporate communications. Celebrate staff achievement and encourage others to aspire for recognition.
Logo animation
The programme name ‘High Flyer’ was coined to align itself with the aviation industry and a sense of achievement.
3D identity animation was created from the mark, from which assets were generated that could be used for backgrounds and texture throughout communication channels
We created x4 3D worlds that came to life through animations. Each world depicting a criteria for recognition. Performance, Behaviour, Peer and indeed the rewards on offer to support in the communications.
Staff photography played an important role in the visual language. We wanted to shine a new light on familiar faces within the corporate palette. Sparking interest and social engagement to raise awareness of the High Flyer recognition programme.
Engagement videos, emailers, roadshow presentations and a host of quirky sundrys were designed and produce to populate the office environments.