Inspired by the trucks V shaped headlights, we created a style package that was strong and confident in both the visual and spoken narrative.
Working in black and white only, our creative focused on motion graphics and a familiarity with industrial automotive design language.
Content was projected across three massive screens with width of nearly 30 meters by 7 meters high. We also created content for projections on the floor to connected the overall visual experience and make the trucks appear to be crossing different terrain.
Storyboard
Animation
Event
Images by John Marsland